A new hit game has revived Nintendo’s share price—and it isn’t played on a Nintendo device — Quartz

This week, the 126-year-old company Nintendo turned away from tradition. After years of keeping flagship characters like Zelda and Mario off smartphones, it released Pokeman Go, a game app allowing millions of fans to catch creatures and relive childhood memories on the same devices they use to make phone calls. Downloads of the app, available for both iOS and […]

via A new hit game has revived Nintendo’s share price—and it isn’t played on a Nintendo device — Quartz

Advertisements