Originally posted on My Nintendo News:
Nintendo president Satoru Iwata believes that the company should be more proactive when it comes to licensing their iconic franchises. We’ve already seen the success of amiibo, which is part of Nintendo’s merchandise, and heard about the upcoming expansion into theme parks with Universal. However, Iwata says this isn’t enough and points towards movies and television programs as ways they can branch out with their recognisable IP.
“We have been discussing internally that we should be more proactive, and it is imperative that we establish a global structure to deploy such business all around the world. As a large proportion of our sales come from outside Japan, we have various ideas in mind for collaboration on the character licensing business across Japan, North America and Europe. And this expansion won’t be limited to merchandise; it may take various forms including, for example, images or even movies or TV programs…
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