I’m getting tired of hearing promotions for a RAW supershow. What’s the point? EVERY week there are crossover brand promotions and inter-promotional matches, so the novelty of seeing a so-called “dream match” loses its value. As I’ve said for the last decade, in order for this brand splitting to work, the brands need to be worlds apart and never co-exist. Raw does their own thing and Smackdown does theirs. In essence, when Vince McMahon purchased WCW , he should have left it as WCW and handed the reigns over to his son Shane. Let your boy prove what he is capable of doing and let there be a healthy competitiveness within the family. At the end of the day, all of the profits will be pocketed by a McMahon anyway.

A supershow is only promoted because creative has run out of ideas and ratings are tanking. Not to mention that the secondary show [Smackdown] is so poorly booked, that they need a rub from the flagship. The biggest problem with WWE creative is that they book sitcom style with a shallow depth of week to week. None of them book for the bigger picture. Think I’m wrong? How many shows have you read that the scripts have been changed 6 times in a day and no one knew what their place was 20 minutes before going live on the air. It’s over calculation and micro managing by a bunch of inept non-wrestling fans who landed a gig writing for a product they once ridiculed. Bottomline, these super shows super SUCK!

Dolph Ziggler’s opening promo with Mick Foley was PURE GOLD! Now it’s time to have the gold put around his waist…but AFTER Wrestlemania. I’ve said it a million times and I’ll say it a million more. Ziggler is cut from the same cloth as “Mr. Perfect” Curt Henning. The office is finally giving him a push and I’m happy to see him in the championship match at the Royal Rumble, but the problem here is that the main even t on that PPV is the Rumble itself. So technically, Ziggler is not main eventing and his drawing power can’t be judged by the numbers of this event.

On the flip side of the coin, it’s the perfect spot for Ziggler to get a title shot. The Royal Rumble is one of the biggest drawing PPVs of the year and a great spot for him to shine. Again, we fall to the land of the lost, otherwise known as creative. What are the plans for Ziggler moving forward? We all know he won’t defeat CM Punk for the title because the office doesn’t have the confidence in him right now to headline WrestleMania – but that opportunity may only be a year away. Not to mention, this isn’t the Mania you want Ziggler to hold the strap for anyway. His match would be overshadowed by the promotions for Rock vs. Cena and Undertaker’s bid to extend the streak to 20-0. The ideal time for Ziggler to get his hands on the strap would be after Mania, where a strong run can be pushed all the way through SummerSlam or Survivor Series. The big question is – what does creative have planned to keep Ziggler as their top heel until he is ready to wear the gold?

This whole Kane re-invention isn’t working…yet. I like the fact that the WWE decided to better utilize Kane as the indestructible monster he should be. But is it too late? The Kane character has been around for a long time and his history is not easily forgettable. Just because he returns with a mask and has some anger issues, doesn’t necessarily mean that his history is erased.

I will say this, the Kane character works sooooooo much better as a literal monster heel and with the mask. The gimmick needs to be mysterious. There should be little known facts about who he is, where he’s from, and what sets off his rage. Remember “Parts Unknown”? THAT ‘S where he should come from!

The other problem is, what does this do for John Cena? It’s a senseless feud no matter how you look at it. This is where the flaw with booking The Rock vs. Cena a year in advance comes into play. Creative doesn’t have enough to work with…or shall I say, they don’t have enough creativity to fill the gaps for that long of a time period. These senseless filler feuds do nothing to advance Cena’s program with The Rock. Rather than make this about “embracing the rage” – it should have been more about crippling Cena to the point where fans will question whether or not he’ll make it to Wrestlemania. There is more drama in the jeopardy of the main event than there is from some idiot coming up from underneath the ring.
That’s a nice mid-card gimmick, but doesn’t do much to help here.

As of right now, the Rock vs. Cena feud has lost steam. The Rock has not had a presence on WWE TV since the Survivor Series, where he laid out Cena and then disappeared to make more movies. Cena forgot about Dwayne to goof off with Zack Ryder and play fright night with Kane. But of course in the WWE Universe, this will ALL come to an end once Cena betas Kane at the Royal Rumble and then resets his sights on The Rock. Two words for ya: HORRIBLE BOOKING!

Basically, the WWE dropped the ball with The Rock vs. John Cena, and it is nothing but a glorified video game match.

Anybody care to explain why creative built up Zack Ryder only to knock him down in less than a month? I know there was talk of disappointment with his ratings draw – but seriously, we’re talking about the U.S. champion. What did you really expect?

Why is he dropping the strap to Jack Swagger? I get they want to continue the feud with the Vickie stable, but Swagger brings NOTHING to the table in popularity, merchandise or ratings. Swagger’s gimmick SUCKS! I’m not saying he sucks, I’m saying his gimmick does. Swagger can be a strong force if packaged correctly. I have a great idea for him – but I don’t care to share it because I’m not on the WWE payroll. Swagger has ZERO value to WWE at this point. So knocking off one of your most popular characters, who has above average merchandise sales and is tied into current pop culture – makes sense where?

The only bad thing I have to say about Zack Ryder is that his acting skills suck. He needs to loosen the smile on his face because he looks like a wrestling fan who is living in a mark fantasy world. You made it Broski! You’re popular, you main event, you have merchandise and people chant your name. You’re on the OTHER SIDE now. Know your role.

Wade Barrett, R-Truth, Sheamus and The Miz….So much potential, so little effort.

Wade Barrett has the tools to be the next William Regal – but he has to stop talking about it and just do it already. Not only has creative tried force feeding his talent, but now it’s his gimmick to talk about how great he is. We all know how green you are and that you have the ability to be a top heel in the WWE as your career continues to grow with time and experience. But you’ve done NOTHING and accomplished NOTHING – so stop telling us what you can do and start showing us. I like the confidence but start backing it up.

The whole R-Truth thing is starting to get weird but not in a good way. The “Little Jimmies” bit has jumped the shark and I’m confused as to who the R-Truth target audience is. The strength in Truth is his high flying ability and his appeal to the urban demographic. And when I say urban – I don’t mean just the black people. I’m talking about anyone who appreciates hip hop music and culture. Truth can rhyme and dance with the best of them – so why did we stop him? Truth gets the people bouncing in their seats – so why did we replace that with psychopathic bug eyes? Believe it or not, but Truth was at his best when he was a contender and champion in TNA. But I suppose WWE creative doesn’t think there is anything they can learn from TNA history. R-Truth was one of the few things TNA got right and his championship reign was one of the most competitive in that companies history. The bottomline is that WWE needed a black star to appeal to the black audience without making the mistakes they made with Cryme Time. I’m not calling the WWE racist, but the only thing they saw in R-Truth was the color of his skin and not the quality of his work. Sure they know he’s a great athlete and can work with the best of them, but they never intended to take him serious. They have Mark Henry for that.

Sheamus has grown to become one of the WWE elite – not only in the ring but as a brand ambassador. I didn’t buy into the gimmick at first, and still have trouble with the GIMMICK as I don’t see a long shelf life with it. But he’s got the “IT” factor. He’s a big thick guy who can work snug and stiff. He has many old school qualities that will earn him respect from the opponents and have him earn a real “tough as nails” reputation. His stiff forearm shots remind me of Hall of Famer Greg “The Hammer” Valentine. And most of all, he can adjust himself to the style of ANYONE on the roster. Sheamus has “IT”, but needs to find a better way to keep it.

Finally, The Miz – arguably one of the unsung heroes of the entire WWE roster. His biggest enemy is himself, and not because he can’t hang with the big boys – but simply because he doesn’t look the part. You may hate The Miz, but you’re supposed to. You may hate that he held the WWE world title, but he did it as the perfect antagonist much like The Honky Tonk Man held the intercontinental title. But aside from how he is portrayed in the animated WWE Universe, – you may hate him, but he gives 200% every time he steps into the ring. The Miz has a passion for this business that you DON’T see in 90% of this roster. He knows he has to work harder than the rest to be accepted, and he does. He uses an old ancient formula called PSYHCOLOGY. Every move he delivers and every bump he sells is done with pure dignity in his work ethic. The next time you watch his match, don’t watch the character – watch the guy who plays him. Watch his facial expressions in his promos, read his eyes, see how he sells… He may not be a big boy in stature, but he’s a big boy at heart.